As Valentine’s Day approaches, and some of us start sweating thoughtful gifts for our loved ones, a new study may put your mind at ease.

Research from the University of Bath shows that personalization can transform a simple present into a powerful experience that boosts self-esteem and makes the recipient feel truly valued.

In a series of studies conducted across the United Kingdom, France, and Switzerland, researchers found that personalized gifts evoke a unique emotional response — a sense of ‘vicarious pride’ — in the recipient.

In one experiment, participants gave clothes to friends, some of which were personalized. When the recipients were asked to change items they didn’t like, those who received personalized gifts made fewer changes, showing a deeper appreciation.

In another study, participants were shown videos of two T-shirt selection processes: one where the gift was customized, and the other where the gift was simply selected online. The result? The personalized gift was met with more appreciation, regardless of how much effort the giver put into the process.

Studies with a mug and wristwatch confirmed that customization not only boosted appreciation but also enhanced the recipient’s self-esteem.

The takeaway? Personalization is the real gift-giving game-changer.

But it’s not just about picking something custom — it’s also about communicating the thought behind it. Sharing why you chose the elements you did helps the recipient connect with your pride in the gift, too.

And even something small — like adding a personal message or signature — can make all the difference.